Móra Ferenc Ifjúsági Könyvkiadó (Móra Ferenc Publishing House) is the largest publisher of children’s literature and young adult literature in Hungary.
It was founded in 1952, and although it was a part of every Hungarian person’s childhood, the company never had a brand identity.
If you ask anyone here in the country, they can recall a large number of Móra books that became popular in their childhood.
The new identity is a strong mark that changes from book cover to book cover, from business card to business card.
The idea behind the emblem was to present the letter ’M’ in Móra as two triangles, with a size and position which may vary, but which are governed by strict rules.
We created a large number of variations for the Móra emblem, each a little different, although always the same.
MADE BY ZWOELF
visual identity system