made by zwoelf
HU EN
made by zwoelf
HU EN

Let's start a project!

Your name Please enter your name! (minimum 4 characters) We will be happy to get back to you within 24 hours.
Phone Please enter your phone number! You might prefer a phone call.
Email Please enter your email address! Or a quick response via email.
Message
  Sending...

MÓRA PUBLISHING HOUSE

VISUAL IDENTITY

MÓRA PUBLISHING HOUSE
MÓRA PUBLISHING HOUSE
Móra Ferenc Ifjúsági Könyvkiadó (Móra Ferenc Publishing House) is the largest publisher of children’s literature and young adult literature in Hungary. It was founded in 1952, and although it was a part of every Hungarian person’s childhood, the company never had a brand identity. If you ask anyone here in the country, they can recall a large number of Móra books that became popular in their childhood.

The new identity is a strong mark that changes from book cover to book cover, from business card to business card. The idea behind the emblem was to present the letter ’M’ in Móra as two triangles, with a size and position which may vary, but which are governed by strict rules. We created a large number of variations for the Móra emblem, each a little different, although always the same.

DYNAMIC IDENTITY SYSTEM

MÓRA PUBLISHING HOUSE

ALTERNATIVE VARIATIONS

MÓRA PUBLISHING HOUSE

CATALOGUE

MÓRA PUBLISHING HOUSE

BOOKMARK

MÓRA PUBLISHING HOUSE
MÓRA PUBLISHING HOUSE
MÓRA PUBLISHING HOUSE
MADE BY ZWOELF
visual identity system
print design
UI consulting

Ready to talk?

Start a project!