baoba • 2020 • Branding & Digital Design
Baoba ensures that both their customers and distributors have access to a full range of value add, on-demand, realtime microservices to secure safer, end-to-end undisrupted travels and P&C insurance lines to enhance the travel experience.
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Creating meaningful, innovative and loveable first experience from scratch for a company that provides industry specific solutions mostly for B2B. Differentiating baoba from the visual culture used by the competition.
Project Lead Designer - Klaudia Rohr
Designers - Lonca Sulyok, Réka Molnár-Fekete, Dóra Ladjánszki
3D - Máté Kondor, Rebeka Juhász
Management – Dóra Ladjánszki
Design Director – Péter Serfőző
The logo emphasizes the repeating circle elements of the word ‘baoba’. In the middle, the negative space of the letter ‘O’ forms a pin that reflects the location intelligence and geo-specific data that can aid geo-relevant and geo-accurate insurance offers. With the colors and typographical choices, we aimed to create something innovative and unusual to the industry.
The visual journey from brief to brand
After delivering Brand Strategy, we follow up with brand design. We take on projects from idea to complete brand identity systems. What to expect working with us?
Brief Sync & Moodboard
Finishing the Brand Strategy part, we go through the final brief and the mood board, and kick-off our branding project, get everyone on the same page.
Concept Presentations
Based on the scope of the project, we come up with different visual concepts, variations for colors, tipography, imagery, layout and logo concepts. The aim is to choose a concept which is not only on the brief but also most aligned with your style, and the inner image about your brand.
Iteration, Refinement, Assets
When a concept is selected, we jump in on refining and finalising the concept based on your feedback. We also produce all assets as per the project scope: illustrations, branding assets, stationery, etc...
Your Style Guide
Each project ends with a highly detailed documentation we call the Styleguide. This document contains all rules and guidelines for the brand identity system.
Logo Pack & Delivery Folder
We package every asset into a folder and upload it to the cloud. We produce the logo pack for all needed file formats and all materials into an easy-to-use structure. If required, we usually include source files on delivery.
We usually respond within 24 hours!
We wanted to showcase the many different solutions they provide through the course of a trip in the 3D cityscapes, creating a playful universe. For easier reproduction we supplemented the 3D cityscapes with 2D illustrations. Depicting the situations one can benefit from using baoba solutions. We mixed the different illustration styles from 2D vector to experimental 3D and isometric icon designs, making a total of 100+ custom illustrations.
We continuously work together with baoba on their strategic and communication goals. We provide the baoba team with everything they need visually to become a successful startup.
OMG. My God. Unbelievable. Genius. (...and now I’m holding myself back). We really like it!
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