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Prefixbox • 2022 - present • Branding & Digital Design
Prefixbox provides the leading predictive search, recommendation, and insight solution for e-commerce platforms and websites.
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Prefixbox • 2022 - present • Branding & Digital Design
Prefixbox provides the leading predictive search, recommendation, and insight solution for e-commerce platforms and websites.
Visit website
The company is transitioning from startup to scale-up, and a redesign was inevitably needed to support the internal and business growth plans. We collaboratively worked with their in-house marketing department on a weekly schedule.
Project Lead Designer - Klaudia Rohr
Strategy – Klaudia Rohr, Orsolya Kumli
Designers - Réka Molnár-Fekete, Réka Tamás, Gábor Kozma, Orsolya Németi, Gábor Váraljai
Supervision - Dóra Ladjánszki, Daniel Pucz
Management – Dóra Ladjánszki
Design Director – Péter Serfőző
Prefixbox – Paige Tyrrell, Balázs Vékony, Rebecca Pacun, István Simon
As usual the branding project started with our Brand Sprint Workshops. In these meetings we focused on business, strategic and UX related topics. As result we crafted a clear brief about the company's vision, values, competitive landscape and the brand's personality.
How we set up a Brand Workshop at zwoelf?
At zwoelf we believe in the power of startegy. We use an enhanced version of Google's Brand Sprint to gather all the information whats needed to develop the brand strategy.
Brand Vision: The 20 Year Roadmap
The goal of this exercise is to have a roadmap on what you want to achieve and have a clear vision which guides you and is a solid base for business strategy.
Brand Mission: Start with the Why?
By knowing your mission you will have a clear understanding WHAT you do, HOW you are doing it (your differentiators, value proposition, USPs) and WHY the existence of your company matters to the world, why should anyone care. WHY is the purpose, your cause, your belief.
Brand Values
By the end of this exercise we have a list of corporate values, which resonate the emotional needs of the target audience and also authentic within the company. We also want to priorize these values and identify the one which is the most important.
Target Audience
It is crucial to be clear of who our primary audience is, what kind of customers we want to deal with (ideal customer profile) and who are the ones where we have to see the red flags (wrong customer profile)
Competitor Analysis
Let's see the participants on the market and identify their messages, brand core and visual features so that our brand can differenciate itself from them.
Brand Personality: 12 Brand Archetypes
This is the most fun part of Brand Sprint: we gather as many inputs as we can on how you imagine your brand, so that we can identify the brand’s personality and also underlying personality traits.
The Moodboard
The goal is to collaboratively lay out the visual foundations of the brief. Creating the low-fidelity guidelines regarding colours, shapes, imagery and tipography. Customizing the visuals based on personal or business needs.
We usually respond within 24 hours!
The new symbol is based on the original logo but is more modern, round and fluid. We crafted a symbol that could easily be used not only as a logo, but as an asset in the product itself. Prefixbox now has a custom emblem and a custom wordmark. We refined all brand visuals to support the new bold, colorful, and round look of Prefixbox.
We created a set of custom icons for the product and the brand. These pixel-perfect illustrations serve as the middle ground between the brand illustrations and the icons. We also defined a drawing system to make the set scaleable for later uses. We drew 30+ custom illustrations and icons to support the company's new communication approaches. Instead of focusing on technological advancements and digital buzzwords, we put the users' delight first.
The website redesign took more than a year. The UX and the structure behind the new website were created and continously iterated by Ergomania to meet all business and marketing goals.
Showcasing white-label products is always hard. Prefixbox used a neutral webshop template to emphasize unique search features on their websites and in their demos. We collaboratively defined the best possible variations to stay on brand while keeeping it neutral.
This template is expanded and operated by the in-house team at Prefixbox.
In the redesign we not only created branding guides and materials, but a haul of marketing collaterals as well. We built presentation templates, demo decks, flyers, print and online marketing materials, and a full-fledged social media production kit for the team.
We realized that the Prefixbox brand & website needs way more attention. We wanted to find the most qualified team in Hungary that can work with us as an extended team, with the right competencies for this important area. We found the solution with zwoelf and we are happy that we can continue working together for long term.
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