segmenthee • 2023 • Branding & Digital Design
Segmenthee is a Budapest based technology startup serving ecommerce platforms with the latest innovations to turn website visitors to customers more efficiently.
Segmenthee is an early-stage startup with solid technological and academical foundations, and with an outstanding product that already works and is being used by large e-commerce stores in Hungary. A rebranding project was essential to move forward growing their brand and to reach new potential investors. The aim of the project was to brand the product and to create the visual guidelines of the brand identity for a new website.
Project Lead Designer - Gábor Kozma
Strategy – Orsolya Kumli
Designers - Klaudia Rohr, Daniel Pucz, Gábor Váraljai
Supervision - Daniel Pucz
Management – Dóra Ladjánszki
Design Director – Péter Serfőző
As usual the branding project started with our Brand Sprint Workshops. We focused on business, strategic and UX related topics. As result we crafted a clear brief about the company's vision, values, competitive landscape and the brand's personality. We also built the fundamentals of their new website creating the information architecture collaboratively with the Segmenthee team.
How we set up a Brand Workshop at zwoelf?
At zwoelf we believe in the power of startegy. We use an enhanced version of Google's Brand Sprint to gather all the information whats needed to develop the brand strategy.
Our keywords during the rebranding projects were the following:
Segmenthee’s new logo reflects on the cognitive part of the decision making process. We created an easy to understand symbol to be used individually or as part of a wordmark. Segmenthee uses a truly digital colour system that works both on dark and light backgrounds. Working on the project we created a set of infographics to explain how these products can engage webshop visitors and ease their potential frustration in the buying process.
The new website focuses on both the product features, and explains the boost in customer experience when using Segmenthee tools. The project ended with a full documentation of digital styles, layouts, assets and components in a fully developed UI component library that can also be used for the Segmenthee products as well.
Building and maintaining design libraries
We build design libraries to make life easier for your internal teams and your developers. It also helps you to move faster when enhancing or scaling your digital products. How?
I have known Péter (zwoelf) and the high quality he represents for years. Working together with his larger team was also a great experience. They quickly understood Segmenthee's meaning, who we are and where we want to go. They promptly translated this into the language of branding and design. Great creative minds, easy (and professional) to work with!