A Problem Well-Defined is a Problem Half-Solved
Jump in early!
The later you deal with it, the more extensive the marketing and sales activities are, the more expensive it is to create them anew.
Rock-solid foundations
We guide you through the process according to a proven methodology refined on 38 startup projects.
Stop burning money!
Bad marketing is the most expensive: bad messages without strategy. So all the money was burned.
Be consistent!
Without a consistent visual language your brand is unrecognizable. Creating a unified identity system helps your marketing approaches to make your brand become familiar after much less touch points.
The communication plan
In the end, you will have a powerful set of tools in your hands that will help you make business decisions and help you communicate effectively.
Do precisely!
You start marketing with a targeted, well-formulated visual message, which means cheaper deviations and lower media spending.
What is a Brand Sprint?
At zwoelf we believe in the power of startegy. We use an enhanced version of Google's Brand Sprint to gather all the information whats needed to develop the brand strategy.
Brand Vision: The 20 Year Roadmap
The goal of this exercise is to have a roadmap on what you want to achieve and have a clear vision which guides you and is a solid base for business strategy.
Brand Mission: Start with the Why?
By knowing your mission you will have a clear understanding WHAT you do, HOW you are doing it (your differentiators, value proposition, USPs) and WHY the existence of your company matters to the world, why should anyone care. WHY is the purpose, your cause, your belief.
Brand Values
By the end of this exercise we have a list of corporate values, which resonate the emotional needs of the target audience and also authentic within the company. We also want to priorize these values and identify the one which is the most important.
Target Audience
It is crucial to be clear of who our primary audience is, what kind of customers we want to deal with (ideal customer profile) and who are the ones where we have to see the red flags (wrong customer profile)
Competitor Analysis
Let's see the participants on the market and identify their messages, brand core and visual features so that our brand can differenciate itself from them.
Brand Personality: 12 Brand Archetypes
This is the most fun part of Brand Sprint: we gather as many inputs as we can on how you imagine your brand, so that we can identify the brand’s personality and also underlying personality traits.
The Moodboard
The goal is to collaboratively lay out the visual foundations of the brief. Creating the low-fidelity guidelines regarding colours, shapes, imagery and tipography. Customizing the visuals based on personal or business needs.
