From start-up to scale-up, technology you can talk to
Complete redesign of an innovative, AI-focused search startup
mutasd a Website-otThe technological background of Internet search is constantly changing, and with the spread of AI-based solutions, conditions, and solutions are changing even faster.
Prefixbox's unique solution is used throughout the region by e-commerce stores, technology companies, and international store networks. To scale the company and the product, it was inevitable to create a new, extensive, easy-to-understand visual world with which they could bring their product closer to their potential customers. We worked with the team for more than a year on defining the brand's new strategy, creating, introducing, and digitally implementing the new image. We are currently in continuous cooperation.
"We realized that the Prefixbox brand and website needed much more attention. We wanted to find the most qualified team in Hungary, that can work with us as an external team with the appropriate competencies in this important task. We have found the solution at zwoelf and we're happy to continue our long-term cooperation!"
Kapcsolódó cikk
Brand Sprint és társai
So it began
The project started with our Brand Sprint workshops. We focused on business, strategy and UX topics. As a result, we prepared a detailed strategic document about the company's vision, values, competitive position and brand personality.
Basics of the new image
The core of the new image is on the users and the problem area for which Prefixbox provides solutions: more data, more detailed information, more accurate results, satisfied users. We created numerous unique illustrations and a modular brand system. We created an emblem that can be used not only as a logo but as an emblem in the product.
Prefixbox now has a separate logo and custom wordmark. While designing, we created countless image media: pitch deck templates, presentation templates, infographics, digital media.
Website
The redesign of the website took more than a year. Ergomania created the user experience, and the structure of the new website. They continuously iterated to meet all business and marketing goals. During the design of UIs, we created a Design System following the latest technological standards, which is expandable and supports all the communication goals. This system will be useful in their own products as well. We also included visual elements in the digital design framework. Prefixbox developed the website in-house. Our team helped them with design consultation and support through the development.
Technology you can talk to
We are currently still working on brand maintenance. The AI revolution also reached us during the project, and we are in continuous cooperation with the Prefixbox team processingthe new professional and communication challenges.
